01
Home base · June 2–7
Five Queen Rooms at The Plymouth.
The squad checks in at The Plymouth, the home of PARAISO RISE, for the full week.
June 3–6, 2027 · Miami Beach
Every look on the runway
ends at the fingertips.
A partnership proposal from PARAISO
The ultimate Swim Week
beauty experience.
An exclusive Sally Hansen beauty residency bringing together five curated creators, VIP runway access, a branded nail studio and unforgettable Swim Week experiences.
Scroll to open the bottle ↓
The idea
From the front row to backstage beauty.
From front-row fashion shows to backstage beauty, Sally Hansen becomes part of the official Miami Swim Week experience, placed at the intersection of fashion, beauty and creator culture.
5
Curated
creators
15
Runway
models
9
Runway
shows
4
Days of beauty
activation
- Experience 01$100,000
The Girl Squad
A VIP Swim Week residency for five Sally Hansen ambassadors, plus Official Nail Polish Partner of PARAISO Miami Swim Week.
- Experience 02$25,000
The Nail & Content Studio
The beauty hub of PARAISO RISE at The Plymouth.
- Optional add-on$50,000
Sally Hansen × SINIPESA
A designer runway collaboration: the color of summer.
The PARAISO stage
Miami Swim Week’s main stage.
PARAISO brings together designers, editors, creators, buyers and consumers for runway shows and experiences across Miami Beach.
- 69%Female audience (31% male)
- 18–44Age range, mostly 25–40
- 75%Millennial & Gen Z content creators
- $135KMedian household income
As featured in
VogueElleCosmopolitanWWDPOPSUGARSports IllustratedWho What WearNYLONThe Today ShowCBS MiamiYahooExperience 01 · The Sally Hansen Girl Squad
The VIP Swim Week residency.
Five Sally Hansen ambassadors experience Miami Swim Week with exclusive access through PARAISO.
$100,000USD
Official Nail Polish Partner of PARAISO Miami Swim Week
Keep scrolling
- Creator 01
- Creator 02
- Creator 03
- Creator 04
- Creator 05
02
The squad
Five curated creators.
Selected together with a talent agency, so every ambassador fits the Sally Hansen audience.
03
Getting around
The Sally Hansen golf buggy.
A branded buggy carries the squad between events, and becomes a moving brand moment in every arrival shot.
- Official industry welcome brunchBrunch
- Main Tent shows, front row× 3
- RISE runway shows, Thu–Sat7 & 9 PM
- Opening & closing partiesOfficial
- Selected VIP eventsAccess
04
Looked after
A dedicated VIP chaperone.
A PARAISO chaperone runs a curated itinerary, so the squad is in the right seat at the right moment.
05
Dressed for it · SINIPESA
Resortwear styling.
Styling opportunities with participating designers, so every nail look has an outfit to match.
The all-access VIP program
Every seat worth sitting in.
- 3×
Main Tent shows, front-row seating
An access package valued at $50K+.
- 6×
RISE runway shows
Thursday to Saturday, 7 PM and 9 PM.
- 01
Official industry welcome brunch
Where the week begins.
- 02
Opening & closing parties
Plus additional selected VIP events and experiences.
Content opportunities
Every day, in their feeds.
Daily GRWM, nail-to-outfit transformations, runway moments, parties and behind-the-scenes content.
Example frames, using PARAISO and RISE imagery. Creator fees, styling, agency costs, F&B and buggy production quoted separately.
Experience 02 · Sally Hansen Nail & Content Studio
The beauty hub of PARAISO RISE.
$25,000USD · June 3–6
- Level 2, overlooking the runwayAn exclusive studio at The Plymouth, above the poolside runway.
- Four days of manicuresFor creators, VIPs and influencers, with space for content and product discovery.
- Thursday morning: 15 Wilhelmina modelsManicured ahead of RISE, with behind-the-scenes model prep.
- Nail to runwayThe same hands walk the RISE runway that night.
PARAISO RISE PartnerLogo on RISE signage & step-and-repeatBranded golf buggyPARAISO digital, social & partner comms
Studio build-out, nail technicians, branding and content production quoted separately.
00/15Wilhelmina models
runway-ready
runway-ready
Optional add-on · Designer runway collaboration
A shade for every look.
Scroll to open the swatch
Sally Hansen × SINIPESA
The color of summer.
$50,000USD
An exclusive runway collaboration with emerging resortwear designer SINIPESA, bringing Sally Hansen’s signature nail colors to life through fashion. A chance to champion emerging design talent with a standout beauty-meets-fashion moment.
Meet the designer @sinipesa on Instagram →
Sally Hansen presents the SINIPESA show at RISE
A Sally Hansen nail color matched to every look the designer brings to the runway
Design & production covered by SINIPESA
Sally Hansen manicures across the full collection
Five ambassadors front row, with the chance to walk
10–15 Wilhelmina models
Co-branded runway signage
Presenting partner recognition
Designer storytelling & backstage content
Professional photography & video
General deliverables
Included in every partnership.
- Photography
High-resolution images of activation(s)
- Film
Inclusion in the PARAISO 2027 official recap video
- Web
Logo inclusion with link on the PARAISO official website
- Social
Social posting and tagging by PARAISO official Instagram
- Press
Inclusion in the PARAISO official press release
- Industry
Inclusion in the PARAISO industry newsletter
Exposure to over 10,000+ attendees, top-tier press and media, and extensive social media reach.
The reachThe investment
Own the beauty moment at Miami Swim Week.
See you in the front row.
5 creators. 15 runway models. 9 runway shows. 4 days of beauty activation. One exclusive Swim Week experience.
Partnership proposal prepared by PARAISO Miami Swim Week for Sally Hansen. Sally Hansen and the Sally Hansen logo are trademarks of their owner. Illustrations are concept sketches. Photos from PARAISO Miami Swim Week and RISE by PARAISO.